While oil and gas has and continues to be a significant factor in the Alberta Economy; ongoing pipeline challenges, recently approved federal legislation and demonstrations by special interest groups underscore now more than ever, the need to diversify our economy. But how do we do this and where do we start? As some would say this is not our first rodeo. As our economy continues to evolve our government and business leaders need to lead the charge by rethinking and reshaping what we have to offer and how we will create a positive environment that supports economic prosperity.